THE INN OF THE FIVE GRACES

CREATIVE DIRECTION, ART DIRECTION, CONTENT STRATEGY

The Inn of The Five Graces is a 5 star luxury hotel located in Santa Fe, New Mexico. Regularly rated as one of the top luxury hotels in the world, they identified the need to refresh their brand image with new brand language and a more modern visual identity. Ryan built and led a team of creatives to consolidate and modernize The 5 Graces brand messaging, visual identity, and build an instagram strategy that helped improve awareness among a new generation of guests.

Deliverables included a new communications hierarchy and brand language, logo, iconography, typeface, a social focused photo library, and new collateral that streamlined and unified the brand’s visual identity with its messaging.