AN HOMAGE TO THE PAST.

THE START OF A NEW TRADITION.

Based in Paris, Coupe is a transformative wine brand that pays tribute to centuries of craftsmanship while responding to a younger demographic interested in wine but unattracted to its unapproachability, setting it apart from a set of newer brands following trends rather than building strong foundations for the future.

Coupe approached Symphony Studios, Ryan’s creative studio, to craft and solidify Coupe’s brand identity, including brand language, voice, and values, and its visual identity including colors, typography, imagery, and logo usage.

Drawing influence from the French New Wave and its liberating approach to cinema, the strength of Coupe’s story presented itself as a similarly novel concept in the world of wine. A creative direction inspired by young hearts, old spirits and the well-lived life.